Do not just suffice with communicating good value for money.
You need to communicate INSANE value.
Where your customers go this is crazy how can they offer that? Now i’m not saying inflate values with ponzi values, offer genuine value.
If you can offer insane value each and every month your customers will never leave.
Platforms are about opportunity.
Using our platform imagine the possibilities.
Using Fontera (a milk co-operative) as your platform you can suddenly reach unreachable markets.
Using Facebook as a platform you can engage with your customers in new ways.
Using Basecamp as a platform to organise your business from you can suddenly run your business from any location easily.
I have written about Platforms before but I’ve been chewing them over moreso of recent.
How can I turn these resources into a platform for others? How could I modify our systems to provide a platform for others (and operate as a saas)
Some ideas i’ve had is:
Turn my productivity system into a platform for others to use
Turn our research writing systems into a service to other organisations wishing to collate information
Turn our Marketing systems into Software as a Service
Stop and think about your existing systems / services, could you rebundle those into a platform? Maybe you should? or maybe just critically thinking about it will help you manage your existing resources or platforms better.