bwagy, the blog of Ben Young

As we begin the second order effects of a post-social world.

We are zagging back to closer, more personal networks but enriched with the benefits that social brought us.

Case in point, Instagram sending stories only to close friends.

Apples Photo Memories, or Google Photos

iMessage/FB Message/Snap threads, groups.

Social provided the email layer to organize our broader networks, now we’re going deeper with our closest peers.

An interesting by-product of this, is how attention is shifting from the broad to the nice and more relevant.

And also, how you can spend 40 minutes looking at memories in Photos, prior videos or stories of trips.

I think this next frontier is from social to personal media.

How much time do you command?

For example since launching this blog

I have garnered:

59,746 seconds of attention or 991 minutes or 16 and a half hours of focused attention.  Wow!

What would you pay for 16 hours of focused attention from the influencers in your industry.

I’ve paid:
1.5 hrs / week
a morning setting up this blog
a few hours preparation.
Maybe 20 hours all up.
Now imagine over the long run as my audience increases.  My investment remains relatively flat.

Look at that return on investment vs that fax flyer campaign you just paid for.

Oh, something else, Interaction! I have received 13 comments, 20 or so emails.  Compounds things a little.

What is that worth to you?