You wonder why Star Bucks is struggling?
December 1st, 2008Visit a Star Bucks in Auckland and you will get some insight.
And you get American Christmas Carols, a warm atmosphere and range of special christmas coffees.
It’s like you’ve stepped into a different world.
New Zealand isn’t the states, it’s not cold here, it’s coming into summer.
How about some local kiwi drinks? with a kiwi feel?
Star Bucks ignorance to adapt to the local market speaks loudly….
Even McDonalds has realised that Kiwi’s appreciate the effort. I suspect its the same in other countries, have you been to Star Bucks overseas, what did you think?