bwagy, the blog of Ben Young

Everytime I go get Sushi, they say ‘Ginger & Wasabi?’ and everytime I say yes.

I do eat the wasabi but never the ginger yet I always say yes.

A quick poll of everyone else in line before me (three people) they all did as well.

Now I have said no before and other places haven’t offered and you know what? I didn’t feel like I got a good service.

For some reason those two little packets help communicate value.  In fact some sushi places charge extra for it.

The standardised addon has become an essential part of the consumer experience.  

What part of your service has become standardised? Or is there room to standardise something that others don’t? Just a thought.