Tag Archives: understanding

When understanding is important, conversations win!

April 8th, 2010

An elevator pitch helps investors. But what about your customers?

A quick technical paragraph might sum it up.

But do I understand it? When you look at a group of people conversations are going to ensure understanding. Not a one size fits all solution.

The “I have a dream” foundation says exactly that. By treating everyone as individuals their individual understanding and increase dramatically.

The Art of Objectivity

July 1st, 2009

Something we should all practice.

The Art of Objectivity.

It promotes mutual respect, encourages understanding and actually helps people to agree to disagree.

Sure peoples opinions may differ but do we have to dislike one another because of that?

As the web is showing us by flattening previous preconceptions (through twitter, blogging, social media), sure you may disagree on political views but on Rugby or Marketing or Traffic issues you share the same views.

Maybe there is something in an alternative view? It is worth a thought, or at least mutual respect.

The world would be such a better place if this was practiced more – or even taught in schools.  Now that would be amazing.


August 17th, 2008

Patterns are heuristic shortcuts.

Patterns are what experts have.  It’s how doctors can sum up a patients state in a glance or how you can make snapshot judgments.

They come from experience and learning.

The are all around us, in our clothing, our behaviour, how we interact.

Identifying patterns helps in creating greater understanding.

Learning something new builds new patterns.

Doing something that makes you uncomfortable or afraid builds new patterns.

You should always be seeking new patterns!

Quite often the same patterns are everywhere.

Now use these patterns in your strategies, they will be more creative and remarkable than you ever thought possible.

(remember innovation is the application of patterns in new contexts)

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