Tag Archives: zag



Why pay for water?

November 3rd, 2010

That’s the attitude of Replenish, what they’re saying is that 95% of the volume of a household spray is water, water that costs them to mix, fill the bottle and ship to you. ¬†What if they shipped you the chemicals and you use your own water? What a brilliant idea.

Swapping it around, highlight what’s not there instead of what is.

Thanks to Gizmodo for bringing it to my attention.


Zag as a matter of habit

October 19th, 2010

That is create the habit of zagging when others zig, even if it’s exploratory.

Often my business partner Duncan will bring up a topic and I will take the opposing side (even if I agree) as it forces us both to evaluate the decision from all angles.

It’s a fanstastic habit for better decision making… consistently.



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