Archive for the 'Blog' Category



Wear your customers shoes for a day

No I’m serious do it.

The biggest barrier I find operating at the edge is executives who don’t want to do something new because they don’t know what is is, they would never read a blog or engage with brands on twitter.

All I can say is, put yourself in your customers shoes, in fact wear them for a day.  Get some real perspective, you can’t go on assuming that YOU are your customer – that’s stupid.

Consequently I don’t work with those people…

November 3rd, 2009

Redefining the norm

You don’t have to accept the standard, you CAN just as easily pick it up, REDEFINE it and make it your own.

November 2nd, 2009

Taxi drivers as security guards?

This local article caught my eye over the weekend, a security veteran and local taxi cab company are joining forces to utilise the taxi driver network to respond to burglaries (via NZHerald).

Neat little idea.

This is a basic network acquisition model, a security companies value is in its ability to respond to alarms (ie security guard distribution), taxi drivers have distribution but require higher revenue.  By pairing those both parties win.

Not original but that’s what innovation is about, taking an existing model and applying it in a new context…

I also discussed this on the radio this morning:

November 1st, 2009

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates