No I’m serious do it.
The biggest barrier I find operating at the edge is executives who don’t want to do something new because they don’t know what is is, they would never read a blog or engage with brands on twitter.
All I can say is, put yourself in your customers shoes, in fact wear them for a day. Get some real perspective, you can’t go on assuming that YOU are your customer – that’s stupid.
Consequently I don’t work with those people…