Tag Archives: perspective



Wear your customers shoes for a day

November 3rd, 2009

No I’m serious do it.

The biggest barrier I find operating at the edge is executives who don’t want to do something new because they don’t know what is is, they would never read a blog or engage with brands on twitter.

All I can say is, put yourself in your customers shoes, in fact wear them for a day. ¬†Get some real perspective, you can’t go on assuming that YOU are your customer – that’s stupid.

Consequently I don’t work with those people…



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