Tag Archives: obsession



Wear your customers shoes for a day

November 3rd, 2009

No I’m serious do it.

The biggest barrier I find operating at the edge is executives who don’t want to do something new because they don’t know what is is, they would never read a blog or engage with brands on twitter.

All I can say is, put yourself in your customers shoes, in fact wear them for a day. ¬†Get some real perspective, you can’t go on assuming that YOU are your customer – that’s stupid.

Consequently I don’t work with those people…


Words of the new economy

March 17th, 2009

Given the transitional environment at the moment I thought I would share the words of the new economy.

Obsess, obsession about your customers, how can i help them? how can i deliver insane value, how can i build their business?

Passion, what is my passion? am i fulfilling it? What are my employees passions and how can we utilise that? Do we have a team of passionate people?

Delicious, are your services delicious? are they the nicest in your category, if i was to eat your business would it be delicious?

Agility, we need to be leaner, fitter, agile in every sense.  Leveraging our resources to achieve results that we used to do with twice the resource base.



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