bwagy, the blog of Ben Young

On the web when ad space isn’t sold, they plug it into what’s called run of site.

Which means their competitors can bid for that same ad space.

It also means that the number of ad inventory available is vastly over quoted.

Publishers should hugely inflate their value IF when there wasn’t any premium spots available they showed no ads.  It makes them more novel, exclusive and notable.    Thus achieving the purpose of the ad.

Tags: ad exchanges

This entry was posted on Tuesday, January 8th, 2013 at 2:42 pm.