Arriving at the same destination

June 10th, 2012

A nice little assumption during the creative process:

Your first idea isn’t the best one.

It’s the most obvious one.

You need to dig deeper into the problem instead of rushing off on that tangent.  Go further, question why it will work, why it won’t.

The first idea can be the best just realise the weakness of it, it is likely what most other people will arrive at provided with the same information.  And you don’t really want to arrive at the same exact destination as everyone.

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