At least one competitor

February 5th, 2014

I was chatting with a fellow entrepreneur last night, around the at least one competitor rule.

A companies founder that he’d invested in was worrying that there was a competitor in the space. ย You want at least one, as they help educate the market, they help bring a point of difference, they help sell. ย You don’t want to the lone soldier growing the market.

Especially when your product is iterative, it’s worrying if others aren’t reaching a similar conclusion.

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