This article on Avon (the direct sales company which recruits people to sell their cosmetics product for them) came through my inbox Avon experiencing strong growth.
In New Zealand over the past few weeks 1,500 people have signed up to sell their products!
This on top of a 27% increase in sales so far this year.
Their model (from a potential sales persons point of view) is we help you build your income.
To the recipient you get catered at home service to sell you the products you actually want.
No need to go to a store, deal with a rude staff member, battle the crowds.
Stay at home and let someone you know come to you and help you with your cosmetic problems.
I wonder what’s next, bloggers selling avon products? An Avon video blog? Wonder if they have affiliate sales…. huge opportunity for growth.
The query is then, they are soaring in a downturn, what happened when times were good? Or have they always done well and are just now doing better.
Either way if you can position yourself to cater directly to your markets needs and by doing so deliver real tangible value, it’s not hard to sell.