My common fault of public companies is that the focus shifts to the next quarter, the next dividend, keeping stockholders happy. And so they should.
What is the bigger picture? What are you working towards? A little less in shareholders hands this year could be magnitudes times more in five years.
It’s these big picture perspectives and long term plays that really pay off. Bill Gates was for years saying Microsofts aim was to get a PC in every household. Now that is virtually true.
If they had focused on the short term, forgetting the big picture, they would have ended up with mediocre results.
Great companies think big for the long term.
(And your Marketing should reflect that).