There are three main models (when looking at the founders point of view):
- Build it as big as possible, expand the infrastructure/distribution/value factory, aim to make a little bit on each part in the factory. Whole aim is around making it bigger than the founders.
- Keep it as lean as possible, focus on the small, deliver maximum value. Aim here deliver tremendous value to make excessive profits.
- Build it fast to exit. Little worries on profitability, reinvest to make profit (for founders) via exit.
You are so remarkable you create a monopoly. This adds extra profit in any option (probably mostly in the first option).
Just a few different thoughts/models on how to frame it in your mind.