Copy 101
September 29th, 2009Having difficulty writing a proposal?
Remember the copy basics…
- Here’s what I’ve got.
- Here’s what it’ll do for you.
- Here’s what I want you to do next.
Flesh this basic framework out…
Tags: framework, proposals, sales copy
This entry was posted on Tuesday, September 29th, 2009 at 10:32 pm. 
September 30th, 2009 at 12:50 am
I think there are two other key points that make the list as follows:
1. Here is your problem as I understand it
2. Here are your expectations
3. Hereโs what Iโve got.
4. Hereโs what itโll do for you.
5. Hereโs what I want you to do next.
Usually, I would ask about expectations once they are a qualified lead. That way, they align your proposal with their expectations and substantially warm up to your proposal.
Just my 2 cents ๐