Dog fooding

March 8th, 2018

I’ve always really hated this term, the ‘eat your own dog food’.

I.e. eat what you sell.

But I do like the premise, I however like the reframing of it ->  to you should lead by example.

But less provocative I guess ha.

The year before last, I had an idea, what if, we took some of our biggest reports, and look at how Nudge could auto build those reports, or at least some of those common insights.

It was born from the premise that most work, ends up as 2-3 bullet points on someones desk. Like a stock report, that is dense and every word is valuable. We thought why not have a crack at helping our users get to those 2-3 bullet points. We called it executive notes.

Through 2017 we launched and refined it. I myself, hadn’t used it in a few months (at least not in a your butt is on the line capacity), but was helping a client last week -> and was able to use it to produce top line insights in 15 minutes, that would have taken at least an hour a year ago.

A great (and satisfying) example of dog fooding.


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