Entrepreneurship is Marketing
March 31st, 2009Ok stay with me for a minute.
Marketing traditionally has meant to you, putting some advertising out, get your message in front of enough people, you convert a few to sales. The return used to be enough to justify it.
However in a market where people are counting their pennies, you just aren’t getting the same return you used to.
Now organisations are going hey time to try something new.
Word of Mouth is on the tip of everyones tongue.
How do you stimulate word of mouth? Through action. Actions that are worth talking about.
Right so we have gone from advertising to action in all of 30 seconds.
Now how can you stimulate action? Through entrepreneurship.
Stimulate entrepreneurial traits in your employees, to try something new, perhaps it will make you a few more dollars but also send a message to the market.
Innovation, sales & marketing? Entrepreneurship is marketing. (And always has been).
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Tags: action, advertising, entrepreneurship, marketing, word of mouth
This entry was posted on Tuesday, March 31st, 2009 at 8:14 pm. 
March 31st, 2009 at 8:25 pm
Getting WOM marketing takes creativity and hustle. Staying entrepreneurially minded is key!
March 31st, 2009 at 11:08 pm
Innovation = Creating a great bath design
Entrepreneurship = Creating the first bath
Development = Building the bath and playing with materials
Marketing = Pouring water in the bath (and finding water)
Sales = Collecting water from the plughole
Lost Leads = Spillage
Resource = Volume of water you can hold
Management = Making sure the bath doesn’t overflow
Franchise – Sell another bath concept to someone
April 1st, 2009 at 4:51 pm
Thanks for writing a thorough article about marketing. I learnt something new and hope to test drive your ideas soon. Awesome article!!