Viral activities are a dime a dozen. Everyone giving it a go. And that is great because they longer they keep at it the better they will get.
Often you will see a somewhat lame initiative go viral, or at least succeed in your perspective, you think hey i had a better idea.
But guess what?
They have much more momentum. When Nike or Skittles does something cool, it is more likely to spread due to their momentum.
If I announce a project it has a higher chance of spreading than a blogger just starting out even if it is the same initiative.
Viral success = Momentum + Remarkability
If you don’t have momentum you need to really push the remarkability side. You need to be doubly, triply, quadruply remarkable.
So don’t be disheartened if you haven’t had success the first time, keep giving it a go and remember the formula.