#17 Client Obsession: Turning clients into your sales team
Your clients are your best sales people, so look after them, obsess about their business, recommend their product to others.
#18 Referrals build a solid business
Your #1 business driver should be referrals! Why? Once you have a tight client base who know how you operate, what you deliver, they will naturally attract similar clients.
#19 Remember to say NO
Say no to clients. Forget the ‘i need cash asap’ and do things you wouldn’t normally do, maintain your focus and instead in tough times innovate. You will find much more reward in innovation than taking work that you don’t like. It doesn’t build your core business, doesn’t pay well, and isn’t growing anything.