At least says Kevin Roberts (hinting at his next book).
I tend to agree, thanks to The IceHouse along with a group of entrepreneurs we got to sit down with Kevin Roberts CEO of Saatchi & Saatchi worldwide (but thankfully a kiwi!) and talk marketing.
His point comes from a study of 10,000 or so companies and what differentiates the high performers from the pack. Those that organise like a family, hard working team, caring yet pushing (who pushes us more than our families) outperform the rest.
And nothing is more demanding than a family… what better way to get the most out of your people.
[He also noted, families do change, grow, separations do happen, new family units form.]