Seth Godin has stirred up a lot of discussion with his statement that he won’t be producing books the traditional way anymore.
His key point, is that there is a huge amount of friction in spreading an idea via books, with digital the friction to becoming a fan is very very low.
It all starts when we discover something, just like a band, we get a few tidbits, suddenly we’re nodding our head, I like it!
20 years ago you would then seek out another book or record to get more of the good stuff. Unfortunately you might have to backorder or wait 9 months till the next album came out.
Now though it’s more instant you can peruse a back catalog within a few hours; read a series of ebooks, download all the albums off iTunes, read a years worth of blogs. You can go from interest to raving fan with (again) very little friction.
So Seth, I understand why, you’re right ideas can spread much much easier online.