Having a taster menu item

January 31st, 2011

Let me get my regular meal but also let me try something new without risk.

It’s the opportunity cost, at the cost of getting my regular tasty meal I could risk it (to get something better) BUT lose out on a guaranteed (or at least I feel guaranteed) meal.

It’s the same process that anyone goes through when swapping suppliers.

So how do you overcome it? Offer a taster menu, your regular meal with a taste of a new one.

A little bite, a snippet, enough to get a gist of it.


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