Help Guys buy for Girls

June 21st, 2009

As much as 85% of all consumer purchases are made by females (via and I am guessing that the rest is guys buying stuff for the ladies! (joking).

Seriously though as a retailer you should be helping guys buy for girls.

Run a flower shop? Guide guys as to what they should buy.  Same with wine / chocolates.  In fact why isn’t there a store that solves guys problems – you could call it ‘I’m Sorry’ or ‘I Love You’.

Just give guys a guide – what do you want to say with your gift.  Get the girls to help feed the input.

At the very least it says they cared enough to try.  Just a thought, help guys buy for girls.

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2 Responses to “Help Guys buy for Girls”

  1. Steve Says:

    You are correct on the 85%. We see it all the time with visitors to our tasting room. It is the women who make the decision in most cases and a lot of their decision is based on things other than the wine i.e the label, the ambiance, other products available. Women buy wine to drink whereas a lot of guys buy to hoard.

    On your website idea perhaps there could be a site called “Gifts i’d like” where the ladies can upload ideas for things they would like which would save us the embarrassment of asking. A bit like a wedding present register.

  2. Ben Young Says:

    @Steve Great suggestion – think a flower shop is working on it as we speak 🙂

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