The silver fern pattern on the top of your espresso, the smile of the attendant at the petrol station, the thank you note included with your proposal. People notice. And they care.
Tags: little things, relationships
This entry was posted on Thursday, July 16th, 2009 at 11:42 pm.
Mies van der Rohe once said – “God is in the details” and it is so true. It is the little things both good and bad which stay with you and which form your view of a brand, product, service etc.
It is amazing how well they add up to affect the overall experience huh? Thanks for your comment Steve.
It’s the little things that make you stand out from the crowd — whether the little things are good or bad things!
I’ve been known not go back to a restaurant because of one rude comment, even though the food and service have been fine. Yes, the little things do matter. A lot.
New Zealand entrepreneur living in New York, Co-Founder of Young & Shand, Author of The Best Ideas are Free. Up here in the US growing our business, launching Nudge. This blog shares ideas, insights and learnings from the journey.Email me [email protected] or @bwagy me to say hi.
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