Judge a business by its cover

June 1st, 2011

Well… I mean its website. ย Its digital presence.

If Google is the first place people hit when they encounter a problem.

Then your website is what marks their impression (prior experience & brand helps) but it’s what your website does that helps them take the next step.

Just realise that people are making those judgements. ย I’m not saying change. ย Just acknowledge and change if appropriate.

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