Living a brand rather than seeing it

April 30th, 2009

A brand experience is magnitudes times more valuable than observing a brand.

You experience the Apple lifestyle, you experience the Gary Vaynerchuk brand through his video blog, you experience my brand through this very blog.

Seeing an advertisement at a bus stop just doesn’t compare – however pairing that up with an experience completely changes the game.  A great example is a free ringtone which you can grab via bluetooth from the advertisement which then gives you something to walk away with and experience.

Living a brand is so much more fun, engaging and most of all attractive to others as they want to be a part of it.

Sure it’s not for everyone but those that can master it will reap the outrageous rewards….

Related Posts

  • Living the brandBrand experiences tend to be post event.  However now we have […]
  • Wait, Stop!The bus driver can't hear you. He has already driven away. […]
  • Branding 101Please avoid specific industry terms, like 'Ben Young […]

Tags: , , , , ,



Comments are closed.



What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates