A brand experience is magnitudes times more valuable than observing a brand.
You experience the Apple lifestyle, you experience the Gary Vaynerchuk brand through his video blog, you experience my brand through this very blog.
Seeing an advertisement at a bus stop just doesn’t compare – however pairing that up with an experience completely changes the game. A great example is a free ringtone which you can grab via bluetooth from the advertisement which then gives you something to walk away with and experience.
Living a brand is so much more fun, engaging and most of all attractive to others as they want to be a part of it.
Sure it’s not for everyone but those that can master it will reap the outrageous rewards….