Map out the customer interaction process

May 18th, 2009

Sit down and think about all the interactions people have with your brand before, during and post your value exchange.

Now at each point – are you communicating your message as you would like it?

(Let’s be honest unless you have done this exercise before it isn’t.)

Now modify in light of the bigger picture.

This simple exercise can completely change how you interact with customers.

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One Response to “Map out the customer interaction process”

  1. Psst! Pass it on! | bwagy Says:

    […] sit down, map out the customer interaction process, ensure you are leveraging each of those interactions, then implement. ¬†All the small things add […]



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