Sit down and think about all the interactions people have with your brand before, during and post your value exchange.
Now at each point – are you communicating your message as you would like it?
(Let’s be honest unless you have done this exercise before it isn’t.)
Now modify in light of the bigger picture.
This simple exercise can completely change how you interact with customers.
Look, honestly, if your product isn’t shit hot – all the marketing in the world ain’t going to save it.
Sure you will get a bit of a boost when you get nationwide coverage on tv, or a mention in the paper, but honestly is it going to be the answer to building a sustainable business? No.
Focus on the product, bring it up to speed, grow & evolve it from customer feedback. ย As if it isn’t hot we can stick any marketing tactic to it and you won’t get the return. ย
Whereas if you have a shit hot product – it makes it a million times easier to market – as it markets itself.
Take some time, refocus on what you offer, if not today when?
I was reflecting on an opportunity that is coming up, a big budget with a big client…
What would I do? and the common thread was to
Invoke action. Why?
Well new initiatives are now transparent (and you should stimulate this) which communicates a message.
For example::