Tag Archives: 360 marketing



Map out the customer interaction process

May 18th, 2009

Sit down and think about all the interactions people have with your brand before, during and post your value exchange.

Now at each point – are you communicating your message as you would like it?

(Let’s be honest unless you have done this exercise before it isn’t.)

Now modify in light of the bigger picture.

This simple exercise can completely change how you interact with customers.


Focus on the product!

May 10th, 2009

Look, honestly, if your product isn’t shit hot – all the marketing in the world ain’t going to save it.

Sure you will get a bit of a boost when you get nationwide coverage on tv, or a mention in the paper, but honestly is it going to be the answer to building a sustainable business? No.

Focus on the product, bring it up to speed, grow & evolve it from customer feedback.  As if it isn’t hot we can stick any marketing tactic to it and you won’t get the return.  

Whereas if you have a shit hot product – it makes it a million times easier to market – as it markets itself.

Take some time, refocus on what you offer, if not today when?


Marketing through Action

October 23rd, 2008

I was reflecting on an opportunity that is coming up, a big budget with a big client…

What would I do? and the common thread was to

Invoke action. Why?

Well new initiatives are now transparent (and you should stimulate this) which communicates a message.

For example::

  • CEO on Twitter -> We are listening.
  • Customer Helplines with real people (no computers…) -> We value you
  • Product Development stemming from customer feedback -> We’re here to help you succeed
Actions speak louder than words.

Tough times stimulate action (and typically the best ROI) but…
You need to focus on marketing through action no matter the context.


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