Marketing through Action

October 23rd, 2008

I was reflecting on an opportunity that is coming up, a big budget with a big client…

What would I do? and the common thread was to

Invoke action. Why?

Well new initiatives are now transparent (and you should stimulate this) which communicates a message.

For example::

  • CEO on Twitter -> We are listening.
  • Customer Helplines with real people (no computers…) -> We value you
  • Product Development stemming from customer feedback -> We’re here to help you succeed
Actions speak louder than words.

Tough times stimulate action (and typically the best ROI) but…
You need to focus on marketing through action no matter the context.

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