The ADHD Assumption

October 22nd, 2008

Assume everyone who reads your content has attention deficit hyperactivity disorder.

Which means

  • Keep your message clear
  • Break it up & segment it
  • Into small digestible bites

Increase readership, retention, referrals.

Succeed.

I don’t need to tell you that attention spans are increasingly shortening… as you’ve already stopped reading by now (see what i mean).

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