bwagy, the blog of Ben Young

I was reflecting on an opportunity that is coming up, a big budget with a big client…

What would I do? and the common thread was to

Invoke action. Why?

Well new initiatives are now transparent (and you should stimulate this) which communicates a message.

For example::

• CEO on Twitter -> We are listening.
• Customer Helplines with real people (no computers…) -> We value you
• Product Development stemming from customer feedback -> We’re here to help you succeed

Here is a freebie strategy I use all the time.   Seems obvious but quite often gets overlooked.

This is the most simple way you can increase sales online whilst decreasing costs (over the medium to long term).  It’s the Adwords Long Tail Strategy.  Simple, quick and effective.

What to do after running your Adwords campaign for a period of time (say 3 months):

• Do long tail analysis of impressions.  (How? get keywords, total impressions over time period, graph)
• Find the head of the graph
• Target those keywords via seo
• Cover the rest with adwords

Results:

1. Decrease acquisition costs by gaining visitors you already know convert
2. Increase traffic.

I have increased traffic at organisations whilst decreasing their acquisition cost by up to 75% with this simple strategy.

How much time do you command?

For example since launching this blog

I have garnered:

59,746 seconds of attention or 991 minutes or 16 and a half hours of focused attention.  Wow!

What would you pay for 16 hours of focused attention from the influencers in your industry.

I’ve paid:
1.5 hrs / week
a morning setting up this blog
a few hours preparation.
Maybe 20 hours all up.
Now imagine over the long run as my audience increases.  My investment remains relatively flat.

Look at that return on investment vs that fax flyer campaign you just paid for.

Oh, something else, Interaction! I have received 13 comments, 20 or so emails.  Compounds things a little.

What is that worth to you?