Look, honestly, if your product isn’t shit hot – all the marketing in the world ain’t going to save it.
Sure you will get a bit of a boost when you get nationwide coverage on tv, or a mention in the paper, but honestly is it going to be the answer to building a sustainable business? No.
Focus on the product, bring it up to speed, grow & evolve it from customer feedback. As if it isn’t hot we can stick any marketing tactic to it and you won’t get the return.
Whereas if you have a shit hot product – it makes it a million times easier to market – as it markets itself.
Take some time, refocus on what you offer, if not today when?