Focus on the product!

May 10th, 2009

Look, honestly, if your product isn’t shit hot – all the marketing in the world ain’t going to save it.

Sure you will get a bit of a boost when you get nationwide coverage on tv, or a mention in the paper, but honestly is it going to be the answer to building a sustainable business? No.

Focus on the product, bring it up to speed, grow & evolve it from customer feedback.  As if it isn’t hot we can stick any marketing tactic to it and you won’t get the return.  

Whereas if you have a shit hot product – it makes it a million times easier to market – as it markets itself.

Take some time, refocus on what you offer, if not today when?

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