Interesting announcement made late last week week, McDonalds (only in New Zealand as far as I know) has added Weight Watchers approved food items to the menu.
Copy/Paste from the NZHerald:
“It seems like an unlikely alliance, but Weight Watchers has backed three items on McDonald’s menu.
From today, New Zealand McDonald’s branches are offering three meals that each add up to 6.5 Weight Watchers’ points.
The meals, the Filet-O-Fish, the Chicken McNuggets and the Sweet Chilli Seared Chicken Wrap, are the same meals McDonald’s customers are used to. But 9000 staff in 150 restaurants around the country have had training to make the meals more consistently, with the same amount of sauce each time, so they fall within the points system.
The system allows those on the Weight Watchers’ programme between 18 and 40 points each day, which they must stay within to obtain and retain their goal weight.
The meals are served with salads and water or diet soft drinks.”
I know why McDonalds did this, easy:
- Help steer image to healthier products
- Lend some of Weight Watchers brand values (clearly at a price)
- Generate word of mouth (hey I’m talking about it)
But mostly provide an excuse for people to go into McDonalds (hey I’m getting the healthy option), really though once people are in there they will grab their regular meal. McDonalds knows that. That’s why they run new specials, cheap burgers because they know the biggest challenge is getting people to McDonalds – once there they can sell to them.
If you jump over to Weight Watchers Worldwide the first item on their approach is “learn to handle hunger and beat temptation” – dare I say if you are on Weight Watchers giving McDonalds the tick is totally in no way coherent with your mission. Weight Watchers endorsing McDonalds…fail.
I don’t really need to explain this any more do I?
McDonalds: 1 Weight Watchers: -1,000,000
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