My biased advice for entrepreneurs

March 3rd, 2011

This is for those up & coming…

You have an idea but not a business, pick up the E-myth and get some business systems around your idea, if it’s not your strength?  Partner with someone who can do that. Behind every Steve Jobs is someone making sure bills get paid, hiring processes work, marketing channels & customer acquisition are going.

Pricing is too low, look at the value you give customers (survey them), sure it might be miles times your technology cost but once you build a business around you the costs get absorbed.  Some price too high but I don’t see this as much as too low.

No marketing resource, get someone working on your marketing, constant action in this area will drive your business.

Flitting from idea to idea, it’s a bad habit, stop it. stick with an idea through.

Absorb advice – don’t take it straight on, listen, absorb, synthesise and act (do this with this very blog post!)

If you don’t know something, ask someone who does.  People love having you ask them their opinion.

Read obsessively, if reading isn’t your thing, listen (audiobooks/video), you can learn from everyone elses mistakes.

Time is precious, don’t waste it, if you need to do something, do it today.  You are an entrepreneur you have no excuse for not acting.

Do not let failure stop you, forgive yourself, pick yourself back up and try again.

Surround yourself in a supportive eco-system, other entrepreneurs, people that are smarter, more experienced etc, always be looking up.  Hard to do but hugely valuable.  You’ll find your own benchmarks of yourself will only go up.

Then one day you’ll be having lunch with Steve Jobs wondering how you got here.


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