What if Rental Car Companies Sold like Car Dealers Sell Cars

I find it weird when I’m renting a car you stand inside at a counter renting a ‘generic’ mid size. Cars out of sight out of mind.

Why aren’t they walking me around the lot saying Ben, how about this?

For $20 extra a day you could be driving this or that. 

I suspect people would spend more and enjoy the dramatically.

And it’s a much better experience than the hidden fees trying to make up the margin!

May 13th, 2016

The Inevitable

If you can think it, it’s possible. If it’s possible and you’re determined it’ll become the inevitable.

Case in point, Elon Musk.

May 7th, 2016

Why A/B Testing Never Took Off

By the time you publish something online you’ve done all the hard work, the heavy lifting. You’ve been through design and copywriting, you’ve set up all the goals.

The inertia to get it live is so high that it’s too hard to overcome that again to optimise.

Even though it clearly makes sense.

But so,A/B Testing is incredible but how do you break that out so more people use it?

Predictive Insights.

Taking the A/B Insights and getting them further up the production timeframe.

Letting people upload their website code – and getting insights as they’re producing it.

[stolen from a chat with our CTO Izac]

May 3rd, 2016

If they’re not a customer today they might be tomorrow, next week, next year

A month ago, we won a client we had been trying to win for 2 years, 2 years of meetings, calls, keeping in touch, educating, coffees. Now we’ve finally got lift off.

Keep that in mind, everyone you talk to is at some point a potential customer, whether it’s today, tomorrow, next week, next year, five years from now.

Be persistent, be yourself, be helpful.

May 1st, 2016


A japanese term for mistake proofing, or colloquially referred to as idiot proof.

An example is the sim card in your phone, it has the cut corner so you can only put it in one way.

It’s a newfound obsession of mine, ensuring that the product we build works the right way. It’s good for users as builds confidence and helps them create success and it’s good for us as we build better product.

May 1st, 2016

No Clicks Wasted

The internet unfortunately has a lot of wastage in the system, with cheap processing + hosting costs, there is mass abundance.

It also means there is an abundance of clicks, these actions that consumers take, which get them on to your property.

At some point in the near future, there won’t be incremental clicks around, at the moment marketers have found more new ways to get more clicks through more & new ad formats ads.

That’s the zig, the zag is right around the corner, whereby there are only so much clicks to be had. What happens in that world?

Quality. Consolidation. A better internet experience.




March 26th, 2016

Volvos Vision

“Our Vision is that no one is killed or injured in a Volvo in the year 2020″

Incredible, breathtaking to take that much responsibility – and to lead a company that way. It’s a mission grounded in the companies history of safety but also one that moves it forward to an inevitable future.

It made me think about this quote I saw on Twitter the other day, from a famous football coach Vince Lombardi:

Perfection is not attainable, but if we chase perfection we can catch excellence.

You can read more about the Volvo 2020 vision here.



March 25th, 2016

The Questions You Wish People Asked

That is what you should write and speak about.

The little things lingering in your mind that you don’t feel are being answered.

The things in plain sight that no one sees.

The elephant in the room.



March 23rd, 2016

What To Do When Things Break

In October we launched weekly internal scorecarding, a constructive by-product of that is it also identifies our business bug rate. Bug rate is the rate at which normal things break.

In a software company, these are easily fixed but early identification is key. The upside of it being software is you can often identify the breakage faster.

With our team, I’ve encouraged them to not fret about it.

Breaking things is a way of life. We just need to fix it fast, learn from it and get on with it.

The danger is in not doing so allows things to build up, rather than deal with the slight distraction by fixing it and return to what’s key.

A business is built on hundreds of these little bricks, ways of doing things, and processes. If you let too many crumble or deteriorate suddenly you have a wall falling down.

When I was a kid, I was playing with Legos with a friend. He wanted to have a competition to see who could build a house the fastest. So off we went, he built his walls straight up, Lego brick on top of Lego brick whereas I built mine interlocking to build a strong wall.

He of course won – but I said, that’s not something that’s going to last. It’s flimsy. That analogy rings true in building your company, you need to build it consistently, build it strong BUT build it rapidly when you need to.

In doing so, things will break, that’s ok, fix it fast, learn and get on with it.

The Counter Argument: Not worrying about it

Founders often struggle with the acknowledgement that something is broken but the fact that it’s working will do for now. It’s not a top 3 priority.

You know this is appropriate, when it’s not a top 3, it’s not (yet) impacting the survival of your business. At certain stages the life of a CEO is like a game of whack-a-mole at the arcade. Whatever big problem pops up you have to deal with that.

If you’re a team member and you see that this is a reality on a specific issue and you think that it’s more important than your CEO or leader is giving it, take the extra effort to either solve it yourself, or figure out a solution. They need your help to clear the 4,5,6.

If you’re a CEO, remember to delegate as much of this as you can, it’s your trusted team which will carry the momentum.

The Excellence Phase: Doing it right

In a time of rest, or calm, that’s the time to go back and re-optimize all processes. To find ways of being more efficient, this is when things that haven’t already been solved can be solved in a more scalable phase.

The problem here is, trying to solve too far ahead. In a startup solve for the problems you have today, as you don’t know if you’ll be around tomorrow. Anticipating problems is good but the opportunity cost of spending time solving a problem you don’t yet have vs ones you do is too expensive.

If you haven’t read Zero to One, give it a read. Your benchmark for improvement is 10 times. Whether that’s throughput, cost savings, each improvement you want to aim for at least 10 times improvement.


Then rinse/repeat. This is the cycle of building, fix it fast, let it break, do it right.

February 25th, 2016

Original thought is sought now more than ever

There’s a lot of discussion around there being too much content, especially around Facebook, people are getting less readers than they had before.

There has always been too much content! It’s just that one channel Facebook has gotten better at getting more of it in. Even before the internet!

But there has never been too much good content.

There is always demand for original thought, perspectives, different views.

What if you only wrote about something you hadn’t seen anywhere.

Or shared things which no one is sharing…


February 16th, 2016

The only difference is what you do about it

Through the internet everyone has access to the same knowledge, opinions, facts, figures, trends.

The same access to mentors, teachings, podcasts, advice.

In an age of abundance and accessibility to improvement – action is as rare as ever.

Taking what you learn, acting on it, then refining and improving.

With all the worlds knowledge at everyones fingertips, the only real difference is what you do about it.



January 28th, 2016

You are always wrong [repost]

No matter your stance someone can always come up with a solid reason why you are wrong. It just depends how much others care about the topic.

Politics for example can get so convoluted as each candidate cares deeply – you can lose sight of what you’re trying to achieve.

So your aim should be to be less wrong than you were yesterday. Not worrying about being 100% right. You just need to be less wrong than those you compete with and less wrong than you were before.


Original post

January 26th, 2016

They're not building a car, they're building android for autos

Software is step by step getting involved in each part of our daily rituals, the last frontier in some respect is the time in our cars.

Podcasts have had massive growth, off the back of smartphone pairing, bringing new media in to cars.

TheDrive talks about how the Google Car is a hoax and they’re right, Googles building the android version.

The actual software which drives the cars is next, that’s why everyone has taken a keen interest. And the business model has potential too, imagine charging $50/year per car, that’s a $780m/year business in the US.

Update: That’s $780m/year in incremental revenues, with up to 253m cars on the road in the US, it’s potentially mindblowingly big.


January 6th, 2016

Churchill on persistence in the face of adversity

War is a game that is played with a smile. If you can’t smile, grin. If you can’t grin, keep out of the way till you can.


December 21st, 2015

I am Protopian

From Noah Brier:

I was reading Kevin Kelly’s Reddit IAmA from last year and I really liked his definition of “protopian”. In response to the question,

“As a radical techno-optimist, what do you think is something people believe technology can/will do that you think it can’t?”

Kelly answered,

“I am protopian, not utopian. I believe in progress, that things are getting better by a little bit. I don’t believe that we can eliminate problems without introducing new ones.”

December 18th, 2015

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates