Sales books

March 24th, 2024

I’ve had a few founders ask recently on my best sales books.

When I asked the founders what they had found, I realized that they were missing some of the best ones ha. The best books in this space are often hidden behind cheesy titles and cliches. But hey, think about the authors and the intended audience .

Sales is a skill you always want to develop, practice and learn more on. I think, developing those skills whilst in sales conversations is entirely achievable for anyone. Those epic sales people you love, they just had some strengths in some of the skills that got them started, then developed more over time.

Here’s my top ones:

  • Discovered via Seth Godin, but anything Zig Ziglar, including his old sales tapes, secrets of closing the sale. He was a door to door salesman back in the day, selling crockery and in later life became a bit of an inspirational speaker & author.
  • Jack Daly, in a similar vein, very much on the craft of a diligent salesperson, and the skills.
  • Challenger Sale is a good more recent book, and it’s not rocket science but it was the first book that summed a bunch of trends in sales.
  • Win without Pitching is also excellent, on shaping the business pitch, elements of the challenger sale in there.

I would recommend getting a mix of formats (audio, paperback) do check Ebay for second hand copies, just as good and way cheaper. But I’ve read and listened multiple times, and prepare yourself to reread over time. Take to them with a highlighter, or take photos, create notes on takeaways for yourself.

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