People based algorithms, i.e. curation

October 20th, 2018

In a world of endless recommendation algorithms, powered by clicks and interest signals.

There is a zag back towards curation, towards less. Towards understanding that someone has considered each thing you are seeing and believe you will enjoy it as well.

I’ve been riffing back and forth with a few colleagues on this, in their search for the best ‘media placements’ – a lot of it is just coming back to finding good context.

And that, is a combination of art and science. Algorithms AND people.

It’s a nice reminder, technology is here to help us do things better, more effectively. Sometimes it goes wrong. But that is the whole purpose. It’s a symbiotic relationship.

You’re reading this – probably because you know me. Algorithms help amplify it – but at the core you follow because you like the connection.


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