Petrol Stations & Convenience
June 2nd, 2008Over the last few years we have seen the merging of convenience stores and petrol stations. A way of value adding given shrinking margins on fuel for vendors. Sweet.
However this combination slows down your service. Pull into a gas station between 7.30am and 9.30am. Chances are it won’t be a fast service.
How about this:
- You pull in and an attendant is waiting on you to fill your car.
- Once your car is filled you pay for your gas. Via credit card at the pump (handled by attendant).
- Charge $2 extra for this service.
Done under 2 minutes flat. (could even guarantee service time like McDonalds)
Easily cover cost of extra attendant per pump. Help your customers out.
One step further.
- Charge $5 and give them a coffee / muffin at the same time. You have probably saved your customer 20 minutes. 10 minutes filling up & another 10 minutes getting a coffee once they get to work.
Looking to differentiate? look at how you can ‘help’ your customers. They will love it.
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Tags: convenience, helping your customers, ideas, innovation, petrol stations