Polarise People

November 25th, 2008

Recently in a podcast I listened to from Tim Ferris,

His key idea for a successful blog was to do three things:

  1. Challenge peoples beliefs
  2. Challenge their existing behaviour
  3. Challenge their belongings (ownerships to)

All of these polarise people.

By polarising you draw out emotions and passions.

It’s true, we like to talk about things that are remarkable, neat, different.

So want to get people to talk? polarise them.

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