I did a radio interview this morning and one of the questions was how does an idea become a chapter in the book.
Well it has actually gone through a few filters, as you may know from my Great but not great enough post that is the first big filter.
For every blog post that makes it about 3 don’t. So for the 300 or odd so posts that are live, about 900 haven’t.
Then for those that made it live, the filter was based on popularity, my personal favourites and relevance.
By the time it has made it to the book, it has gone through three filters, at each step ideas have been refined, questioned, and put back together.
All I am doing is providing a series of filters, where at each step the most remarkable stuff makes it through and the rest drops off.
This is all that YouTube does, or that email newsletter, or the people you follow on twitter. They provide a filtered view of the mass content. By following and engaging you get access to the end result.
So what do you filter for your customers? Can you deliver filtered (and relevant) content do your audience as a way of engaging? For if you can, you’re customers will love you for it.