bwagy, the blog of Ben Young

You can be really really specific with your market.  In fact squeeze it.  Make it small enough that you can deliver insane value to this subset.

The intriguing thing? Once you get this market – because you’ve been so specific, delivered insane value, your customers help you grow the market.

By squeezing and focusing you can actually grow your original market.

Tags: focus, marketing, monday ideas post, squeeze

This entry was posted on Sunday, December 6th, 2009 at 10:51 pm.