Activate your passive users
December 4th, 2008First sit down and have a think.
What is a passive user to me?
and then
What is an active user?
Ok.
Now what does a passive user have to do (actions) to become an active user.
Now what barriers are there in that process? Remove all barriers. Make it easy.
Done.
Now, what action am i stimulating?
Make the engaged user emotive enough to begin the process.