Activate your passive users

December 4th, 2008

First sit down and have a think.

What is a passive user to me?

and then

What is an active user?

Ok.

Now what does a passive user have to do (actions) to become an active user.

Now what barriers are there in that process? Remove all barriers. Make it easy.

Done.

Now, what action am i stimulating?

Make the engaged user emotive enough to begin the process.

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This entry was posted on Thursday, December 4th, 2008 at 9:06 pm. feed



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3 Responses to “Activate your passive users”

  1. Nathaniel Says:
    December 5th, 2008 at 6:16 am

    What is a passive user to you?

  2. Francois Says:
    December 6th, 2008 at 7:26 am

    Question: Now what does an active user have to do (actions) to become an evangelist for your product/company?

  3. Ben Young Says:
    December 7th, 2008 at 6:34 pm

    @Nathaniel A passive user to me is one that reads but doesn’t act upon or share the ideas. Whether it be person to person, email or other methods.

    @Francois Great question, I’ll answer that in an upcoming blog post, the Customers becoming Evangelists provides some insights:
    http://blog.local/customers-becoming-evangelists/

    But i’ll flesh it out a bit more.



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