Activate your passive users

December 4th, 2008

First sit down and have a think.

What is a passive user to me?

and then

What is an active user?


Now what does a passive user have to do (actions) to become an active user.

Now what barriers are there in that process? Remove all barriers. Make it easy.


Now, what action am i stimulating?

Make the engaged user emotive enough to begin the process.

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3 Responses to “Activate your passive users”

  1. Nathaniel Says:

    What is a passive user to you?

  2. Francois Says:

    Question: Now what does an active user have to do (actions) to become an evangelist for your product/company?

  3. Ben Young Says:

    @Nathaniel A passive user to me is one that reads but doesn’t act upon or share the ideas. Whether it be person to person, email or other methods.

    @Francois Great question, I’ll answer that in an upcoming blog post, the Customers becoming Evangelists provides some insights:

    But i’ll flesh it out a bit more.

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