bwagy, the blog of Ben Young

First sit down and have a think.

What is a passive user to me?

and then

What is an active user?

Ok.

Now what does a passive user have to do (actions) to become an active user.

Now what barriers are there in that process? Remove all barriers. Make it easy.

Done.

Now, what action am i stimulating?

Make the engaged user emotive enough to begin the process.