bwagy, the blog of Ben Young

Great… but what can you learn from that?

Maybe next step is to try stretch or break it.

That’s where the real learning is.

Given the transitional environment at the moment I thought I would share the words of the new economy.

Obsess, obsession about your customers, how can i help them? how can i deliver insane value, how can i build their business?

Passion, what is my passion? am i fulfilling it? What are my employees passions and how can we utilise that? Do we have a team of passionate people?

Delicious, are your services delicious? are they the nicest in your category, if i was to eat your business would it be delicious?

Agility, we need to be leaner, fitter, agile in every sense.  Leveraging our resources to achieve results that we used to do with twice the resource base.

I keep hearing it more and more.

“We launched with 50% of what we wanted, we could have launched with 10%”

“Scale down, smaller is better”

“Going to the absolute smallest market we can find, now dominate globally”

Just some of the errings.

They’re all right.

As Seth Godin discusses, Small is the new Big.  Big ideas start off small and are being run by small teams.

Go small, focus, be big.

How can we deliver with less? less features, less resources, less employees…. less everything.

Guy Kawasaki’s aim was to just have a couple of guys and make a cool $1m/year (trumeours)

Now magnify his concept by 1000, 1000 micro businesses run by a couple of guys dominating their tiny niche globally.

Small is the new big.