Small IS the new Big

September 10th, 2008

I keep hearing it more and more.

“We launched with 50% of what we wanted, we could have launched with 10%”

“Scale down, smaller is better”

“Going to the absolute smallest market we can find, now dominate globally”

Just some of the errings.

They’re all right.

As Seth Godin discusses, Small is the new Big. ย Big ideas start off small and are being run by small teams.

Go small, focus, be big.

How can we deliver with less? less features, less resources, less employees…. less everything.

Guy Kawasaki’s aim was to just have a couple of guys and make a cool $1m/year (trumeours)

Now magnify his concept by 1000, 1000 micro businesses run by a couple of guys dominating their tiny niche globally.

Small is the new big.

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2 Responses to “Small IS the new Big”

  1. Simon Young Says:

    Totally agree. And why small? Because small is better able to adapt to change (change = the only constant!)

    Also the tools that really work tend to be small – like search advertising, it started off as a tool for small businesses, now big ad agencies are getting their heads around it.

    See also

  2. Ben Young Says:

    Bang on. Small is the new big!

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