Time Distortion

September 9th, 2008

Time Distortion is part of the model I discussed in Challenges faced by Live Search in creating a compelling experience.

So what is Time Distortion?

Time distortion is where users feel unaware of how much time has passed.

How often have you discovered half an hour has disappeared on you whilst watching youtube? or playing around on facebook? or wikipedia?

This is time distortion.

So why would you bother investigating the factors that influence time distortion?  

Think about the benefits:

  • Enjoyable experience around your brand
  • Higher customer engagement
  • Increase repeat visits
  • Increased User satisfaction
Now check those against your site objectives.  It’s in your interest to create a compelling experience.

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