Tag Archives: billboards

Dodgy Marketing, it always bites you in the butt

January 26th, 2010

You know the kind – an absolutely awesome deal – $50 off*.

*Conditions Apply.

You then read those conditions and the original deal doesn’t seem so great any more.

A Sideswipe reader shares the same story:

Dodgy marketing. The YMCA Auckland have a billboard promoting ‘eight weeks for $80 gym membership’, says a reader. “But in the terms and conditions you are required to sign up for a year ($21 a week) and then you’ll receive the extra eight weeks for $80.”

Please stop.  You’re wasting your time and money only to get a kickback when people find out your trick.  Honestly – no one is going to follow you up and go wow that’s a generous offer.

Offers/Specials/Discounts should be exactly what they say, shenanigans like this only betray all the other great work the brand does. Stop it. Now.

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